Chef logo and cookbook illustrations
Deliverables:
Chef Logo
Book Cover Design
Food illustrations for internal pages
Logo ideation
Recipe illustrations for internal pages
The Origin Story
After viewing the following spot illustrations, a baker friend of mine reached out for help with her next cookbook. She wanted simple illustrations of the ingredients in her recipes as well as a logo using the formal cupcake illustration below.
Spot Illustration Deliverables:
Six spot illustrations that differ in formality, graphic projection, abstraction, perspective, and emotional quality.
Low Abstraction (Realistic) Medium - Adobe Photoshop Graphic Language - Oblique View, Low Abstraction Emotion - Serious, Melancholy
High Formal
Medium - Adobe Illustrator
Graphic Language - High Formal, Flat View
Emotion - Dainty, Sweet, Professional
Low Abstraction (Realistic)
Medium - Adobe Photoshop
Graphic Language - Oblique View, Low Abstraction
Emotion - Serious, Melancholy
Low Formal
Medium - Adobe Illustrator and Photoshop
Graphic Language - Informal Style, Flat view
Emotion - Jealous, Embittered, Cute
Line Only
Medium - Adobe Illustrator and Photoshop
Graphic Language - Plan view, Flat style, Line-only
Emotion - Compelling
Cartoon- Abstracted
Medium - Adobe Photoshop
Graphic Language - Abstract, Flat View
Emotion - Amusing, Joyous
High Abstraction
Medium - Adobe Illustrator and Photoshop
Graphic Language - Oblique View, Cartoon/Abstracted
Emotion - Psychedelic, Excited, Cheerful
Tools:
Adobe Photoshop
Adobe Illustrator
Adobe In Design
Skills:
Illustration
Logo Design
